About

Turn time into power. Change the world from Africa.

Some people spend 8 hours a week on laundry. We return that time with washing machines, turning it into time for education, work, and family. Life Breeze is the company rooting that system in Africa.

Message

CEO Message

Africa is a continent full of possibilities. Its population keeps growing, cities are buzzing with energy, and young people are launching new ventures one after another. There are markets no one has touched and challenges no one has solved. The first thing I felt in Africa wasn't poverty. It was the reality that capable people were simply being robbed of their time. Every day, they spend hours washing clothes by hand. Hauling water in buckets, scrubbing on washboards, spreading laundry on the grass to dry. Meanwhile, children can't study. Mothers can't work. Dreams get put off for years. A washing machine brings that time back. Eight hours a week becomes one. That alone changes a life. With the time returned, people can go to school. Start a side business. Laugh with their family. Move forward. What we want to do is spread that chain reaction across all of Africa. We're not delivering washing machines — we're delivering time. We're not delivering time — we're delivering possibilities. And by delivering possibilities, smiles begin to ripple outward. This is not charity. It's business. Not because we feel sorry, but because there is a real market and a real challenge here. We ship equipment from Japan, set up headquarters locally, and grow through franchising. Local entrepreneurs develop, expanding to the next country, and then the next. A small coin laundry can change someone's day. I believe that chain reaction can change the world. And I feel that conviction every single day.

Soichiro Tateishi

CEO — Soichiro Tateishi

Company

Company Overview

Company
Life Breeze Inc.
CEO
Soichiro Tateishi
Founded
May 15, 2024
Business
Coin laundry franchise operations in Africa
Active
Mozambique, Kenya
In preparation
Liberia, Gabon, Madagascar
Local brand
Selfie Laundromat
Mission
Create a future where smiles and possibilities grow
Selfie Kenya store team photo
Why Africa

Why Africa, Why Now

Africa is moving. Population is surging. Cities are filling with young people. Smartphones are reaching rural villages.

But everyday infrastructure hasn't caught up. Laundromats are one of them.

Let's build the future together.