Moving in Africa right now. Rooting in, one country at a time.
0
Countries with active stores (Mozambique, Kenya, Liberia)
0stores
Active now (Mozambique 2, Kenya 2, Liberia 1)
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Countries preparing to open (Gabon, Ghana)
Map
Where we operate
Three countries with stores in operation, and five where we plan to expand.
Stores in operation
- Kenya2 stores
- Liberia1 store
- Mozambique2 stores
Planned
- GabonPreparing to open
- GhanaPreparing a pilot
- MadagascarUnder study
- TanzaniaUnder study
- ZambiaUnder study
Active Countries
Mozambique
Life Breeze's first store in Africa
- Brand
- Selfie Lavandaria
- Launched
- 2024
- Stores
- 2 stores
- Population
- ~34 million
- Feature
- Urbanization rate ~38%
- Equipment
- Electrolux commercial washers & dryers
Local Partner
Sergio
Country HQ Owner
Kenya
Hub for East Africa expansion
- Brand
- Selfie Laundromat
- Launched
- 2025
- Stores
- 2 stores
- Population
- ~55 million
- Feature
- East Africa's economic hub
- Equipment
- Commercial washers & dryers
Local Partner
Ian
Country HQ CEO
Photo coming soon
Liberia
Opened July 2026 — Monrovia, All Star Mall
- Brand
- Selfie Laundromat
- Launched
- 2026
- Stores
- 1 store
- Population
- ~5.5 million
- Feature
- Gateway to West Africa
- Equipment
- Commercial washers & dryers
Local Partner
Suah
Country HQ Owner
Preparing & Under Study
Photo coming soon
Gabon
Local Partner
Malick
Country HQ Owner
Photo coming soon
Ghana
Photo coming soon
Madagascar
Photo coming soon
Tanzania
Photo coming soon
Zambia
Path to Local Partnership
Launch a Country HQ in your home country and grow Selfie stores there — that is what it means to be a Life Breeze local partner. Our partners lead the stores; our Japan HQ supports them with equipment and systems.
STEP 1
Start with a conversation
Once you contact us, we will talk online. Tell us about your goals, your city and the kind of store you want to build.
STEP 2
Learn the stores and the system
Through HQ training and hands-on time at our running stores, you will learn how the stores and our systems work. Right now, interns at our HQ in Shiojiri are learning with the goal of launching in their home countries.
STEP 3
Open your first store with HQ support
Life Breeze HQ supports equipment procurement and store setup. Your first store is where you build an operating model that fits your country. In some countries, we start with a pilot.
STEP 4
Grow as the Country HQ
Once the model works, you will grow stores across your country as the Country HQ and welcome franchise store owners. Our partners in Mozambique, Kenya and Liberia are on this path today.