Not aid — it's business. A system that scales across borders.
A 3-layer structure that creates a self-running system
Global HQ
Life Breeze Japan
Design, oversight, OS
Country HQ
Country FC HQ
Starting with support from Life Breeze HQ — where local leaders grow
Store
Each Store
Selfie Laundromat brand — local customer touchpoint
More stores, more HQ revenue
As Country HQs multiply, the revenue foundation strengthens. Store growth drives sustainable HQ growth.
Accumulating experience, accelerating expansion
STEP 1
Learning from the real field
Operating company-owned stores, refining our approach through marketing, operations, and real challenges every day.
STEP 2
Establish Country HQ
HQ expansion is the top priority. We build a structure where each country can manage independently.
STEP 3
Scale via franchise
Proven operations expand through franchising. Country HQ functions as the local FC headquarters.
STEP 4
On to the next country
The more experience accumulated, the faster the expansion. A model where structure becomes an asset.
Current Operations
Mozambique
Active
Kenya
Active — Growth phase
Liberia
Opened July 2026
Gabon
Preparing to open
Ghana
Preparing a pilot
Madagascar
Under study
Tanzania
Under study
Zambia
Under study